Empowering Women in Wealth: Kendall Capital & HerStory on NBC4

 

Women, Wealth, and the Great Transfer: Why Confidence Matters

Over the next two decades, the United States is about to experience one of the largest financial shifts in history.

Financial experts call it the “Great Wealth Transfer.” Trillions of dollars will move from older generations to younger ones—and a large portion of that wealth will end up in the hands of women.

Why?

Women statistically live longer than men and often inherit assets from spouses and parents. As a result, women are expected to control an increasingly large share of U.S. wealth in the coming years.

But here’s the more interesting story: women aren’t just inheriting wealth—they’re increasingly leading financial decisions.

According to research from the CFP Board, 69% of women report being the primary decision-maker for investment choices in their household, and among married women, 60% say they are the main investment decision-maker.

That’s a major shift from even a generation

 

The Confidence Gap (And Why It Exists)

Even as women take on greater financial leadership, many still say they feel less confident about investing. The reason often has less to do with ability and more to do with experience. As Lead Financial Planner, Carol Petrov, from Kendall Capital points out:

“Many women don’t lack financial ability; they simply weren’t included in the investment conversations early enough.”

Historically, many households divided financial responsibilities, with one partner handling investments while the other focused on different aspects of family life. When women inherit wealth later in life, often after the loss of a spouse, they may suddenly find themselves responsible for managing significant assets. That transition can feel overwhelming, but the good news: Confidence grows quickly with knowledge and participation.

 

What Women Want from Their Financial Plans

One of the most interesting insights from the CFP Board’s report, Building Wealth: Insights on Women’s Aspirations & Growing Financial Power is that women often focus on financial planning through the lens of security and stability.

For example, the study found:

• 83% of women say living comfortably through retirement and not outliving their savings is a top priority.

• 71% prioritize increasing retirement savings.

• 68% prioritize having a sufficient emergency fund.

• 45% are focused on managing healthcare costs and planning for long-term care needs.

In other words, the focus isn’t just about beating the market.

It’s about making sure life works financially: today, tomorrow, and decades into the future.

 

The Most Important Step: Get Involved Early

For women who may inherit wealth—or who already have—the most important step is simple:

Get involved early.

Attend financial meetings.
Ask questions.
Understand how investments work.
Build relationships with trusted professionals.

Confidence doesn’t appear overnight.

It grows through knowledge, experience, and participation in the conversation.

Whether you’re navigating an inheritance, planning for retirement, or simply want to feel more confident about your financial future, the advisors at Kendall Capital are here to help.

Reach out to our team to start a conversation today.